Principles of Effective Direct Mail 3.
By
Daniel A. Bobrow, MBA (University of Chicago) & MBA (K.U.L. Belgium)
(this is the third and final Issue on this topic)

In the previous two Issues, we presented detail on desirable audiences
to target to promote your dental practice, as well as how to structure
a successful campaign. In this final Issue, we present techniques for tracking, monitoring and making reliable decisions.

Garbage In, Garbage Out
As we all know, what you get out of anything, be it dental care, data analysis, or sausage, depends upon the quality of the inputs. In terms of analyzing the results of a direct mail (or any marketing) campaign, you want to have at your disposal the means for collecting complete and accurate response data.

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Sincerely,

AIM DENTAL MARKETING

Daniel A. 'Danny' Bobrow, MBA

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