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Growing The Oral Systemic Practice

Thank you for your decision to grow your oral systemic practice.

Why am I thanking you?

Because your decision represents, not simply a commitment to your personal and professional growth, it also means taking a stand for the health of your community. It means educating your current and prospective patients about the role a healthy mouth plays in relation to overall health, and practicing a multidisciplinary approach to patient care.

OSP Clinical Collaborative Communications

The oral systemic practice places special emphasis on what we like to call “The Three C’s” that is:

Clinical-Collaborative-Communication

  • Clinical

    Remaining current on the latest research and findings, and acquiring and maintaining proficiency with protocols and procedures

  • Collaborative

    Generating cross referrals from health care providers outside dentistry and

  • Communications

    Advising, educating and encouraging current and prospective patients to say “yes” to your oral systemic Offering

To support your commitment to diagnosis, prevention, and treatment of oral systemic conditions, we are pleased to offer a suite of products and services that, taken together, comprise a comprehensive oral-systemic practice marketing plan.


To get started, simply view our Offering below,

and thank you.

Internal (Communicating with your patients)

• Appointment Reminders and other patient-specific communications – To inform, educate and motivate patients of record to say yes to your oral systemic offering

• In-Office Display Materials – To create awareness and generate interest among your current patients.

- Posters

- Patient ‘Takeaways’

On Hold Messages – To inform, educate and motivate callers about Oral Systemic Offerings

Programs to help children (and adults) overcome their fear of the dentist – Help create a new generation of orally systemic aware citizens!

Connections© email-based communications programs – To inform, educate and motivate current and prospective patients to say yes to your oral systemic offering

AIM Social Dentist Social Media Program – To increase engagement with current patients

Embedded Website Videos – To educate current patients

• Author Author!® Book & White Paper Publishing Service (coming soon)

• Recipes From (and for) The Heart™ – Heart Healthy Cook Book to encourage referrals (coming soon)

Walking The Walk Healthy Nutrition and Fitness Program (coming soon)

• Cause-Related Marketing Tactics – Image conscious way to brand your practice

- Climb For A Cause

- SmileTree

- Sweet Exchange™ Halloween (and year round) Candy Exchange Program (coming soon)

External (Communicating with prospective patients)

All Points™ Multi-target and Multi-messaging direct response system -Permits you to reach distinct audiences who want and need service only offered by your Oral-Systemic Practice.

Print Ad – To introduce and reinforce your Oral Systemic Practice

AIM Social Dentist Social Media Program – To connect with prospective patients

Embedded Website Videos – To attract new patients

• Connections© email-based communications programs – To inform, educate and motivate current and prospective patients to say yes to your oral systemic offering

• Direct Mail – Targeted method for attracting new patients

- Letter / Envelope

- Post Card

AIM Dental Online – Web based design, marketing and communications system.

- View Sample Websites

- Learn More

• Author Author!® Book & White Paper Publishing Service (coming soon)

• Recipes From (and for) The Heart™ – Heart Healthy Cook Book to encourage referrals (coming soon)

Walking The Walk Healthy Nutrition and Fitness Program (coming soon)

Climb For A Cause™ and SmileTree™ Cause Related Marketing Strategies – Image conscious way to brand your practice

Collaborating with physicians and other health professionals

Introductory Letter – To grow your professional referral network

Fax requesting information on a shared patient – To help grow your professional referral network

Encourage your patients to introduce you to their physician

Learn more about the links between oral and systemic health by subscribing to the AAOSH Newsletter

• Learn more about specific oral systemic links

• Watch Interviews with:

Dr. Alexander Slepak at the AAOSH 2011 Meeting.

Daniel Bobrow on AAOSH and AIM Dental Marketing

AAOSH Cleveland Clinic Wellness Announcement

• Join or Participate in the AAOSH LinkedIn Discussion Group!


For more information, simply complete the form at top right.
To receive a personal response, call us at 1-800-723-6523.