Search Engine Optimization & Internet Marketing Services

 

Thank you for your interest in AIM Dental Marketing Company’s ADOL™ SEO Services.

 

What distinguishes all ADOL™ Online Marketing Services is our ‘personal touch.’

 

Our proven techniques put websites into top ranking positions of search engines for keywords that are important to your specific dental practice and geographic region(s).

 

We combine extensive keyword and competitive research to give you a strong idea of what it will take to push your website to the top. We combine on-going on-site optimization, link building, research, and competitive analysis to ensure that your website remains above your competition. We keep you updated throughout each month, and supply you with a Monthly Status Report. Each Quarter, you receive a one-on-one telephone conference with our web marketing specialists. Our goal, simply, is to put your website at the top of the organic rankings and keep it there.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ADOL™ SEO Service Description and Agreement, Page Two.

 

Service Components

 

The ADOL™ SEO Service includes the following:

 

  • Extensive Keyword Research
    • We use our specialized keyword tools, extensive dental keyword database, and our own personal research to develop your keywords.  We personalize our research based on your practice and your area.

 

  • Competitive Analysis
    • We research and analyze the top competitors in your market.  We determine where they rank and what their Internet marketing initiatives are. We can then tailor your campaign to surpass their website’s performance.

  • Search Engine Ranking Analysis
    • We run a baseline ranking report before any optimization is done to your website. This report allows us to determine areas of improvement for your website and Internet marketing efforts. We can also use these reports to compare your progress.

 

  • Complete Initial On-site Optimization
    • Initial on-site optimization includes, but is not limited to:
      • Optimization of meta descriptions & keyword tags.
      • Internal & external link structure analysis & optimization
      • Image tag optimization
      • Content analysis & optimization
      • Keyword density analysis & implementation
      • XML and HTML Site map creation
      • New content creation
      • Optimization of title and H1 tags

 

  • Optional Link Building
    • To ensure that your website is in the top ranking spots of the search engines we need to build backlinks to your website on a continuous basis. These not only bring traffic to your website; they also increase the integrity of your website and thus help to increase rankings.

 

  • The Local Directory Submission
    • We will submit your website to local search engines and directories.  We want your website to be found on any type of search engine and any applicable directory.

ADOL™ SEO Service Description and Agreement, Page Three.

 

 

  • Monthly Status Reports
    • At the beginning of the month you will receive a report that describes all work completed on your website in the month prior.  We will include all vital statistics to let you know your website’s performance and include the baseline numbers we recorded at the beginning of your campaign for comparison.

 

  • Continuous On-Site Optimization
    • The search engine landscape is dynamic, and we stay on top of it.  We keep our optimization efforts up-to-date with the major search engines. We keep your website up-to-date so you don’t have to worry about losing ground to your competitors.

 

  • Statistic Tracking

o        We provide you with an easy to comprehend program to view your website’s statistics.  You will be able to view your traffic, where the traffic is coming from, where visitors are going on your website, and other valuable performance insights.  The program can tell you how many pages visitors viewed and any forms they completed while on your website.

 

  • Premium Keywords
    • No one knows your dental practice better than you, which is why part of our research includes listening to you.  We want to help your website rank for keywords you feel are important to your practice. We combine our keyword research with the keywords you have chosen to create a premium keyword list. These are the most important keywords to you, so we make sure they rank in the top search engine spots.
    • Some companies will promise you high rankings for 30 or 60 keywords, but they may not be the terms that will actually bring your website relevant traffic. We target only keywords that are deemed relevant to achieving your goals, which means we can devote more effort into each quality, traffic producing, term.

Our first goal is to ensure you rank highly in the search engines for your ‘top tier’ that is, premium keywords. Our second goal is to gain top placement for the ‘second tier’ keywords comprising your Service.  These keywords are still important: they simply do not produce as much quality traffic as do your premium keywords.

           

 

 

ADOL™ SEO Service Description and Agreement, Page Four.

 

 

Our Recommendations

Based on our complimentary review of your specific market and website we have created the following information for your review.

 

 

 

 

Group

 

 

 

Keywords

Approx Search Volume
(monthly)

Degree of Difficulty

Monthly Projected Traffic

Monthly Cost

ONE

~City Name~ dentist review

73

medium

995 visitors

$750

 

~City Name~ dentist office

260

medium

 

~City Name~ dentist dr

1,600

high

 

~City Name~ dentist

22,200

high

TWO

~City Name~ dental office

590

high

1226 visitors

$500

 

~City Name~ dental implants

880

high

 

Implant dentistry ~City Name~

210

high

 

~City Name~ dental care

1,000

high

 

~City Name~ dental

27,100

high

THREE

~City Name~ cosmetic dentistry

1,300

High

130 visitors

$500

 

~City Name~ cosmetic dentist

1,900

High

FOUR

children's dentist ~City Name~

73

Low

20 visitors

$50

 

childrens dentist ~City Name~

36

medium

 

children dentist ~City Name~

73

Low

FIVE

~City Name~ dentistry

4,400

High

180 visitors

$75

SIX

lincoln park dental specialists

170

Low

52 visitors

$100

 

lincoln park dental office

100

medium

 

lincoln park dental

1,000

High

SEVEN

lincoln park dentistry

390

medium

35 visitors

$100

 

lincoln park dentist

480

medium

EIGHT

~City Name~ Teeth Whitening

1,300

High

53 visitors

$120

 

Terms Defined

Approx. Search Volume: An average of the estimated number of times that keyword was searched over the last 12 months on Google.

 

Degree of Difficulty: The Degree of Difficulty is an assessment by our Search engine specialist on the level of competition in order to rank on the first page for a given keyword or keyword grouping.

 

Monthly Projected Traffic: Based on our industry knowledge and experience, we are able to estimate the amount of traffic you should receive from an average rank of 5 for the keyword or group.

 

Monthly Cost: The fee associated with our Search Engine Optimization service for the specified keyword or keyword group. This cost is based on a six month engagement.

ADOL™ SEO Service Description and Agreement, Page Five.

 

Campaign Startup

 

We initiate the search engine campaign with our baseline review and analysis. In addition, we repair the problems identified in our assessment including internal linking, canonical issues, broken links, orphaned pages, spelling errors and duplicate content. These problems, if left unnoticed can deter our efforts because search engines could potentially penalize your website as a direct result of these issues.

 

One time fee of $1,500.

 

Accepted: ________________________

                                 Client Name

 

Search Engine Optimization Service

Our SEO Services include 6 months of onsite optimization, reporting, link building and on going research.  The search engines take time to register changes made to your website.  It can then take a minimum of 30 days or longer  for the search engines to show these changes in their results, depending on various factors. We typically see the most ranking improvement from our initial optimization efforts after the first 90 days of your campaign.  We continue to make improvements throughout your Service duration to ensure continuing performance.

 

We offer and highlight premium keywords so that you rank for those that are most important and highest producing. For us to show you results we need to ensure you rank for your premium keywords. That is why these keywords are our top priority.  We look at this as a form of security that ensures you will get the results you desire.

 

Not all dental practices are the same and thus not all results will be the same. The largest factor is competition in your market. Thus, we wish to reiterate that not every practice achieves full expected results within the 6 months of their Service. You Service will automatically continue the initial 6 month Term on a month-by-month basis.  All we request is 30 days notice to cancel Service.

 

If you choose to continue your service you will receive the same benefits and services included in your Service.  We will continue to optimize, link, research and report.

 

 

 

 

 

 

ADOL™ SEO Service Description and Agreement, Page Six.

 

 

 

 

 

Group

 

 

 

Monthly

Investment

Accepted
(please sign
where
appropriate)

ONE

$750

 

TWO

$500

 

THREE

$500

 

FOUR

$50

 

FIVE

$75

 

SIX

$100

 

SEVEN

$100

 

EIGHT

$120

 

 

The majority of our dental clients elect to continue with their program well past the initial Term because they see, experience, and are able to demonstrate to other concerned parties, the benefit.

 

 

Link Building Enhancements

 

If you are in a competitive geographic location, or seek more sustainable SEO results, we offer the following:

 

We buy and build extra backlinks to your website for an extra boost. This gives your website the momentum it may need to keep ahead of your competition well beyond the Term of your SEO Service.  

 

Link Building - $550.00 / Month

Accepted: ________________________

                                 Client Name

 

 

 

Thank you for the opportunity to present these Quotes.

 

Daniel Bobrow

ADM Founder and President